Sunday, October 24, 2004

ENDORSEMENT WATCH

For the most part, I don't give a huge amount of credence to newspaper endorsements, since they are usually very predictable. For example, it surprised no one that the New York Times and the Washington Post endorsed Kerry and that the New York Post and the Washington Times endorsed W. Further, with a very few exceptions, the endorsements don't bring any additional voters.

However, one category of endorsements that does bear watching, and which might influence voters, are those that go against grain, namely they endorse a different party's candidiate in 2004 than in 2000.

So the endorsement of John Kerry by the Orlando Sentinel is notable not because it is the major newspaper in the most contested area of the most contested state, although both of those are true -- but because four years ago the paper endorsed George W. Bush. Indeed, it has been 40 years since the Sentinel endorsed a Democrat for President. This is not a liberal media endorsement (the Sentinel also endorsed the Republican candidate for the Senate and 4 GOPers for House seats) which makes this the type of endorsement that may actually sway a voter thinking and which must be especially painful to a White House that is clearly going to be sweating out this last week.
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